BYD

How to introduce the massive BYD — the #1 seller of electric cars worldwide — to all of Europe, where they’re completely unknown?

You need to show the benefits in a way that’s simple, human, and universal, and connect them to real life. You need to…

Electrify every day.

 

Charge your BYD DOLPHIN in only 42 minutes. Now if only you could fast charge too…

A sustainable future isn't science fiction, it just takes the right energy.

 
 

Not only are we building a brand voice, we’re adapting it to suit every BYD model specifically, as well as to different formats.

 

Where’s your next stop? We’re betting the 1,080km combined range of the BYD SEAL U DM-i can take you there.

🔉 Sound on! Welcome to BYD SEAL ASMR. No stress, no words, just design and 🌊 vibes 🌊

 
 
 
 

Of course, Europe is a big place — lots of languages and lots of cultures. And our work needs to resonate in all of them.

 

Results:

  • Hitting 50k followers in the first 6 months

  • Increasing interactions more than 250%

Get back to work