BYD
How to introduce the massive BYD — the #1 seller of electric cars worldwide — to all of Europe, where they’re completely unknown?
You need to show the benefits in a way that’s simple, human, and universal, and connect them to real life. You need to…
Electrify every day.
Not only are we building a brand voice, we’re adapting it to suit every BYD model specifically, as well as to different formats.
Of course, Europe is a big place — lots of languages and lots of cultures. And our work needs to resonate in all of them.
Results:
Hitting 50k followers in the first 6 months
Increasing interactions more than 250%