MERCEDES-MAYBACH
How to highlight the new Mercedes-Maybach S-Class and celebrate 100 years of Maybach excellence?
You need something that speaks to history, elegance, and style across cultures. Something epic like the animated art of Ignasi Monreal, and of course, a script just as epic.
We competed across the Publicis Groupe network worldwide to win the campaign. Originally planned for Russia, South Korea, Japan, China, and the Middle East region — Mercedes-Maybach ultimately decided to debut it worldwide.
A universal message for a universal icon.
Luxury is built seam by seam and bolt by bolt. Legacy is built legend by legend.
Legacy doesn’t happen overnight. Our history of luxury is just the beginning.
Here’s to 100 more years of Maybach excellence.
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Reason Why
El Publicista
IP Mark
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