The social bucket
Sometimes a post is just a post. Here a few social pieces I like, but aren’t part of a grand campaign. Because let’s be real, sometimes you just need good content.
POPEYES
In November 2022, Spain was testing a new emergency alert where everyone’s phone would go off with a very loud, annoying beep. They were calling it “la gran prueba,” the big test. So how could Popeyes take advantage of it and get more people in the door?
Fun fact: prueba also means free sample or a taste. See where we’re going with this?
During the week of the big emergency signal prueba, we picked one day when we’d give away our own prueba: a free chicken sandwich. All you had to do was take a screenshot of the emergency signal before you hit “accept” on that day and show it at the register.
Si te toca la prueba, te toca probar.
IE Alumi
How to cut through the noise of IE Alumni and make sure their alumni know about the discounts available to them?
You need to change up your tone and bring high ideals down to earth.
Mapfre
How to help MAPFRE, a sponsor of Rafa Nadal, stand out and bring a unique spin to one of the world’s most well-known athletes?
Simple, just acknowledge he’s the master.
seat + Ducati
How to announcing racing sites feel a little more racy and a little less calendar invite?
Just let them know what they’ll be missing while they're at the track.
