SEAT
How to bring the specs of the new SEAT Arona to Frankfurt Motor Show visitors in a way this isn’t totally meh? And how to show the ‘Do your thing’ spirit of the Arona in the process?
Sometimes you need to…
Tear down a wall
They wouldn’t let us spraypaint at the motor show, so we put a TV in the wall to show it being made, no big deal.
Our partnering street artist, Mateo, built an original mural on a special mall made of removable foam bricks.
To celebrate the rebellious Arona, visitors were invited to (Nixon voice) tear this wall down.
The specs of the Arona were on the other side of their one-of-a-kind art souvenir.
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