UNESCO
How can we get the world to stop skimming and scrolling, and take notice of a problem that’s only getting worse: rising violence against journalists?
By telling the story through the media: showing that there’s a hidden story behind the stories we see every day.
We helped UNESCO spread the word for the International Day to End Impunity for Crimes Against Journalists with a visual impossible to ignore: a figure representing the dozens of journalists killed last year alone is covered by a real article that resulted in the death of a reporter.
Headlines like these sometimes cost journalists their lives.
Only in the last two years, killings of journalists rose 38% to 162 journalists killed.
2022 saw the highest killings of women journalists since 2017 – 10 killings.
It’s time to change the story. It’s time to #EndImpunity for Crimes Against Journalists.
This international campaign went beyond translation, we used the most relevant local stories in our visuals, adapting or message in our key markets.
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